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                                                                                                                                                                          嘉年华赌场:鹏博士跨界推矿泉水

                                                                                                                                                                            近日,鹏博士发布官方消息称,由鹏博士电信传媒集团股份有限公司(以下简称“鹏博士”)与西藏水资源有限公司(以下简称“西藏水资源”)共同组建的长城五一零零科技有限公司已签署了战略合作协议,鹏博士正式跨界推出西藏5100冰川矿泉水。

                                                                                                                                                                            据了解,西藏5100冰川矿泉水将全面启用全新产品包装,首先在北上广深等全国25个城市进行试点运营,全国长城宽带用户能以最优惠的价格享用西藏5100冰川矿泉水。

                                                                                                                                                                            目前,鹏博士主营的互联网接入业务正面临收入大幅下滑的挑战。鹏博士年报显示,2018年,鹏博士实现营业收入68.59亿元,同比下滑16.04%,实现净利润3.8亿元,同比下滑48.71%。

                                                                                                                                                                            对于此次跨界推出矿泉水产品,鹏博士相关负责人表示,鹏博士将以此为契机,以“企业家庭互联网服务商”为战略指引,大力发展增值产品运营服务,开拓新市场。

                                                                                                                                                                            业内人士认为,此次跨界矿泉水行业,与鹏博士转型“企业与家庭互联网服务商”的目标是一致的,此举也能够充分利用到长城宽带的渠道资源。然而,在公司宽带业务加快萎缩的背景下,西藏5100能在多大程度上帮助鹏博士留住宽带老用户和开拓矿泉水新消费者,仍有待观察。